100% Genuine & Authentic Korean Skincare✦Free Shipping Over ₹799✦7-Day Easy Returns✦Imported Directly By Us✦100% Genuine & Authentic Korean Skincare✦Free Shipping Over ₹799✦7-Day Easy Returns✦Imported Directly By Us✦
ANUA
Niacinamide 10 Txa 4 Serum, Brightening Korean
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₹ 2,000
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koraya.subheadline on this product — one line, the single strongest reason to buy.Size
30ml
30ml · Lasts ~1–2 months
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₹ 2,000 · the easiest way to try it first.
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Where it fits
Step 2 of your CSMS routine
Cleanser → Serum → Moisturiser → Sunscreen. This one is a core step — the routine does not work properly without it.
1
Cleanser
Lift off SPF
›
This product
2
Serum
oil and grime
›
3
Moisturiser
Treat the actual concern
›
4
Sunscreen
Seal water into the barrier
Why this step matters oil and grime — skip it and the other three work harder for less.
Where it goesStep 2 of 4. Apply thinnest texture to thickest, and always finish with sunscreen in the morning.
How long it lastsLasts ~1–2 months (estimated from pack size and typical usage).
Build the routine
Build your CSMS routine
Same engine as the Koraya Kit Builder — scored on your concerns, capped at two products per brand, and only ever showing sizes that are actually in stock.
Tune it
The honest bit
Is this for you?
Straight answers, both ways.
Best for
Targets
No concern tag on this product yet
Suits
No skin-type tag on this product yet
Probably not your first pick if
Not setAdd
koraya.not_for — who this product isn’t for.At a glance
Size 30ml
Origin South Korea
Brand ANUA
The formula
What’s actually in it
Sourced from the brand’s own ingredient list.
—
Full ingredient list (INCI)
Key Ingredients:
1. 10% Niacinamide: It helps improve the appearance of clearer, more balanced skin, as well as smoothness.
2. 4% TXA: This ingredient helps skin look more radiant and balanced.
3. 2% Arbutin: This gentle ingredient helps improve the appearance of skin clarity and balance, while subtly encouraging the skin’s natural radiance with regular use.
Full Ingredient List: Water, Glycerin, Niacinamide, Tranexamic Acid, Butylene Glycol, Diethoxyethyl Succinate, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Alpha-Arbutin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacao (Cocoa) Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Yeast Ferment Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Hyaluronic Acid, Pentylene Glycol, Betaine Salicylate, Sucrose Palmitate, Hydrogenated Lecithin, Gellan Gum, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Panthenol, Cyanocobalamin, Polyglutamic Acid, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Dextrin, Asiaticoside, Madecassic Acid, Asiatic Acid, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Xanthan Gum.
1. 10% Niacinamide: It helps improve the appearance of clearer, more balanced skin, as well as smoothness.
2. 4% TXA: This ingredient helps skin look more radiant and balanced.
3. 2% Arbutin: This gentle ingredient helps improve the appearance of skin clarity and balance, while subtly encouraging the skin’s natural radiance with regular use.
Full Ingredient List: Water, Glycerin, Niacinamide, Tranexamic Acid, Butylene Glycol, Diethoxyethyl Succinate, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Alpha-Arbutin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacao (Cocoa) Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Yeast Ferment Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Hyaluronic Acid, Pentylene Glycol, Betaine Salicylate, Sucrose Palmitate, Hydrogenated Lecithin, Gellan Gum, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Panthenol, Cyanocobalamin, Polyglutamic Acid, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Dextrin, Asiaticoside, Madecassic Acid, Asiatic Acid, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Xanthan Gum.
How to use it
1. Apply a few drops to the affected area.
2. Gently pat with your fingertips.
3. Gradually increase area/ usage as needed.
4. Use morning and night before applying oils or moisturizers.
5. During the day, use sun protection with SPF 30 or higher.
2. Gently pat with your fingertips.
3. Gradually increase area/ usage as needed.
4. Use morning and night before applying oils or moisturizers.
5. During the day, use sun protection with SPF 30 or higher.
What to expect
Week by week, honestly
1
Day 1–7Skin looks less flat and more awake. Nothing dramatic yet — this stage is the hydration talking.
2
Week 3–4Tone starts evening out. Post-acne marks are always the first thing to go.
3
Week 8–12Older sun spots fade. This is the honest window — pigment is slow, and anyone promising faster is selling you something.
Typical for this kind of formula. Individual results vary with skin type, consistency and sun exposure.
Imported by us
We didn’t buy this from a reseller. We brought it in.
Koraya Beauty Pvt Ltd is the importer of record. Every batch is verified against a Certificate of Authenticity before it reaches you.
Read our 8-step curation processBrandANUA
ManufacturerANUA
Republic of Korea
Republic of Korea
ImporterKoraya Beauty Pvt Ltd
Mayapuri, New Delhi 110064
Mayapuri, New Delhi 110064
OriginSouth Korea
ExpiryBatch-dated — printed on the pack
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